Activision usa sucesso da série de The Last of Us para mostrar que Sony não seria afetada pela aquisição
Lulu Cheng Meservey, da Activision Blizzard, afirmou em seu Twitter que o sucesso da série de The Last of Us da HBO justifica ainda mais a compra da Activision Blizzard pela Microsoft.
Meservey diz que a Microsoft precisa da Activision para competir porque a PlayStation tem “um baú de guerra incomparável de IPs [propriedades intelectuais]”. Em uma série de tweets, Meservey elogiou a série de The Last of Us e instou o regulador dos EUA, a FTC, a assistir ao programa. A FTC processou recentemente para bloquear o acordo.
De acordo com Meservey, o sucesso esmagador do programa da HBO é a prova de que a compra da Activision pela Microsoft não prejudicará a Sony. “Nos jogos, a Sony é ‘a primeira de nós’ e eles ficarão bem sem a proteção da FTC”, concluiu Meservey.
The Last of Us is produced by Sony Pictures Television and PlayStation Productions.
It’s based on a best-selling video game developed by a Sony-owned studio and published by Sony as a PlayStation exclusive.
Why does this matter?
— Lulu Cheng Meservey (@lulumeservey) January 30, 2023
But there’s no cause for concern.
Sony has an unrivaled warchest of IP, not just in gaming but TV, movies, and music — which can be developed into games, or can market existing games.
Case in point: the TV show The Last of Us is already generating renewed interest in that game.
— Lulu Cheng Meservey (@lulumeservey) January 30, 2023
Sony’s talent and IP across gaming, TV, movies, and music are formidable and truly impressive.
It’s no wonder they also continue to dominate as the market leader for consoles.
In gaming, Sony is “the first of us” – and they will be just fine without the FTC’s protection.
— Lulu Cheng Meservey (@lulumeservey) January 30, 2023
